Moving Lead Providers: 8 Compared (Types, Pricing & Honest Notes)

There is no single best moving lead provider — only the right one for the moves you run, the close rate you can hit, and how fast you answer the phone. Below, each of the eight providers we track gets its own breakdown: what kind of leads it sells, whether they're shared or exclusive, the published price (or a plain note where there isn't one), and the honest catch. Prices are quoted as each provider states them on its own site; where a provider doesn't publish a number, we say so rather than guess.

Before you read: the number that decides profitability isn't the per-lead price, it's the cost per booked move — the lead price divided by your close rate. Industry figures suggest a healthy cost per booked move is roughly $120–300, with shared leads closing at about 5–15% and exclusive leads at 25–50%. A cheap shared lead can cost more per booked job than a pricey exclusive one. Keep that math in hand as you compare.

The 8 moving lead providers #

Network Leads #

Lead types: local and interstate (long-distance) moves, delivered as data leads or live phone transfers. Shared or exclusive: both, tiered. Pricing: prepaid, pay-per-lead, no monthly minimums and no contracts. Shared leads run $15 local / $20 interstate (shared with up to 4 movers) or $28 local / $38 interstate (shared with only 2). Exclusive leads are $45 local / $85 interstate. Live call transfers, with the customer already on the line, are $60 local / $100 interstate. A separate CRM subscription exists but isn't a lead cost. Honest note: Network Leads runs a 7-day bad-lead credit — invalid phone, not a full-service move, or wrong service gets reviewed for credit within 24 hours. It's the rare provider that sells both shared and exclusive under one prepaid account, so you can test which pays for your shop without a contract. It's also the only provider here that's a full catalog vendor on this site — see the in-depth Network Leads review.

Equate Media #

Lead types: long-distance and local moving leads, pre-qualified phone transfers, plus done-for-you "Booked Jobs" and virtual surveys. Shared or exclusive: both, explicitly labeled. "Exclusive Leads" go to one mover; "Premium Leads" are shared with up to four. Pricing: pay-per-lead, no contracts, cancel anytime. Exclusive leads start at $69 long-distance / $33 local. Premium (shared) leads are $19 long-distance / $11.50 local. Human-screened phone transfers start at $25 local / $75 long-distance per call. Honest note: this is the product formerly branded MovLeads. The old movleads.com domain is dead — it now resolves to an unrelated Brazilian marketing agency — so ignore anything you find there; the live product is Equate Media. A setup fee or minimum spend isn't published, and no credit/refund policy is stated on-site, so confirm both when you get a quote.

99 Calls #

Lead types: local, long-distance, commercial/office relocation, packing, same-day, senior/specialty, furniture delivery, and storage-plus-move — across the US and Canada. Shared or exclusive: 100% exclusive — every lead goes to just one company. Pricing: organic SEO leads are $24.99 per lead flat on the Growth Package, or free per-lead on Growth Pro. Google Ads leads run $51–$148 each (nationwide average, varies by market and season; the ad spend is managed for you). A moving-optimized website with hosting is $99/month. No contract, cancel anytime. Honest note: this is a managed lead-gen service, not a marketplace — 99 Calls builds you an SEO site and runs paid ads, so leads take days to ramp rather than arriving the moment you sign up. Junk is filtered before billing (spam, robocalls, wrong-trade and out-of-area calls are removed before counting), which is a real advantage on cost-per-genuine-lead. Exact monthly package prices beyond the per-lead and website figures aren't published.

Movers.com #

Lead types: local, long-distance, international, auto transport, and self-storage — filterable by geo, service, and the customer's stated price and inventory. Shared or exclusive: exclusive is offered as a package feature; not every lead is exclusive. Pricing: no public price — sold by sign-up and quote. No per-lead figure, setup fee, or deposit is published on the advertise page. Honest note: Movers.com is an accredited BBB business and an AMSA member, and leads arrive by email. But its stated refund policy is blunt: "All transactions are final. No refunds shall be given for any transactions." It describes a quality-control step before leads are assigned, but bad-lead credits are not offered per that policy — factor that into your risk on any shared volume you buy.

USA Home Listings #

Lead types: not routed phone leads but new-homeowner listing data plus done-for-you direct mail — daily-refreshed data on newly listed and under-contract homes, filterable by county/state, and postcard/letter mailing done for you. Shared or exclusive: exclusive data — you get listing data others don't, positioned as "zero competition." (The exclusivity is the data and mailing, not a single-buyer routed inquiry.) Pricing: listing-data and mailing prices are demo-gated — not published. What is public: postcard/letter design is $199 one-time if their team designs it for you, and automated mailing carries "no setup fee or monthly management fee." There's a 30-day free trial, no credit card required, and no long-term contracts. Honest note: this is a marketing platform, not a lead marketplace — you're mailing homeowners and generating your own responses, so the work and the timeline are on you, but every response is exclusive by definition. Per-listing and subscription prices only appear after a demo.

QuoteRunner #

Lead types: not published. QuoteRunner is an industry-agnostic SEO/PPC lead-gen network that markets to movers among other verticals; move-type filtering isn't stated on-site. Shared or exclusive: not published. Pricing: quote-only — there's no public pricing page (/pricing returns a 404), so buyers request a quote through the "Get Leads" form or by phone. Honest note: almost everything operational here — exclusive-vs-shared model, per-lead cost, geography, credit policy, and delivery method — is not published on the site. That opacity is itself the signal: it's a quote-only broker where the model and terms only surface in a sales conversation, so you're comparing it on a promise rather than a published price.

Bark #

Lead types: movers are one category on a general services marketplace; move-type sub-segmentation (local vs long-distance vs commercial) isn't published — Bark buckets by service category plus the job details the customer supplies. Shared or exclusive: shared — multiple professionals can buy the same lead and compete for the job. Pricing: free to receive leads; you pay only to contact customers, via a prepaid credit-pack system — no commission, no subscription. The cost to respond to a lead is priced dynamically by the job and local supply/demand, shown in credits upfront, but the actual dollar price per lead is not public (it appears after signup). Credits are valid for 3 months. Honest note: Bark offers a first-pack guarantee — it returns your credits if you don't win business from your first credit pack (a one-time guarantee, not a per-bad-lead refund). Because it's shared and dynamically priced, your real cost per booked move depends heavily on how fast and how well you respond against competing pros.

Angi Leads / HomeAdvisor #

Lead types: home-services leads including moving; move-type segmentation isn't published on Angi's public pages. Shared or exclusive: shared — leads go to multiple competing pros. Pricing: not published on Angi's own site — pricing appears only after a pro signs up or talks to sales. Third-party sources (unverified, not confirmed by Angi) describe a shared model of roughly 3–8 pros per lead, a per-lead range of about $20–$70 for moving, plus an annual membership around $300/year on a 12-month auto-renewing contract with early-termination fees. Treat those figures as indicative, not Angi-confirmed. Honest note: the gap between Angi's public silence on price and the contract terms reported by third parties is the whole story here. Because it's shared and (per those third-party reports) locked to an annual contract, the effective cost per booked job can run well above the headline per-lead number — and none of that is on Angi's own pages, so the only place the real terms surface is a sales call.

Moving lead providers compared #

How to choose from this list #

Start by matching the provider to your close rate and your appetite for competition. If you can answer fast and want the lowest cost per lead to start, a shared marketplace like Network Leads' shared tier, Equate Media's Premium, or Bark gets volume flowing cheaply — just price it against a 5–15% close rate. If you'd rather compete with no one and close a higher fraction, the exclusive sellers — Network Leads (exclusive tier), 99 Calls, and Equate Media (exclusive) — cost more per lead but often less per booked move. If you want to build durable, owned demand rather than rent it, USA Home Listings sells you the data and mailing to generate your own exclusive responses.

Two rules cut across all eight. First, check the credit policy before you pay — Network Leads credits bad leads within 7 days, 99 Calls filters junk before billing, while Movers.com states all sales are final. Second, answer in minutes: whatever you buy, route it into a moving CRM that texts back instantly, because speed-to-lead is the single biggest lever on whether any of these leads becomes a booked job.

For the bigger-picture strategy — the shared-vs-exclusive math, cost per booked move, and buy-versus-build — start at the moving leads hub, then dig into exclusive moving leads or long-distance moving leads for the segment you run.